Mobilization Without Method Is Meaningless

If there is any doubt about my message, here it is: To mobilize people behind any cause, regardless of how worthy that cause is, regardless of how intrinsically appealing it may be to get these folks marching, singing, chanting, shouting for that cause, if there is no clear strategy which targets an equally clear and obvious outcome, with a realistic expectation that the strategy will achieve that outcome, then the mobilization is a waste of time. Some forethought, planning, disciplined and targeted activism goes much further than making a lot of noise.